Author Archives: admingthy

How to Create a Workable Social Media Strategy for your Business

Many tow truck businesses find social media to be quite overwhelming. There are so many available networks and these networks are always adding new features to cater for different business needs. If you are lacking a team of experts dedicated to checking on your social media, you are missing out. To succeed, there is need to come with a social media strategy. Your social media strategy is your master plan on how you create, post and engage with your social media content. It entails your social content guidelines, posting cadence, social media marketing campaigns as well as creative plans all integrated to perform common goals.

If you are looking forward to create a social media strategy, here are some important aspects you need to follow.

Define your target audience

If you have not identified and documented your buyer persona, start by defining the key demographics of your audience that you are trying to reach out. This includes aspects such as age, gender, occupation, income, hobbies as well as interests. You need to consider their challenges and what problems you will be looking forward to solve on a daily basis. You need to scale down your focus on the types of people who represent different interests and group all these things together.


Content Creation

Once you have identified those who need to read your message, it is time you start blogging. You need to commit to creating new and quality content on a consistent basis. Compile a list of common questions from different prospects and be committed to addressing all these questions with at least one new blog post per week. You need to create downloadable content such as eBooks, video, infographics among others that address key buyer pain points. If you create truly useful content, people will most likely share the same on social media and this helps in extending your reach.


Focus on few social channels

Most startups and new businesses do not have a bandwidth to establish and sustain quality social media strategy on every single channel. It becomes very overwhelming to learn the rules of engagements if channels involve are many. This calls for the need to start small. Research on key networks to learn where your target audience is spending most of their time on, and focus your time and energy on building, nurturing and sustaining a community before you can move to another channel.


Measure your results

There are countless things you can use to keep track of your social media channels. You need to start by looking at how much traffic your social media accounts are driving to your website or blog. You need to watch your posts to see what people are responding to, look for trends that are related to particular topics or keywords that generate more interests than others. Once you get an idea of your average traffic and performance of your posts, set goals for key metrics and keep a scorecard to measure your progress. Be sure to choose metrics that are easy to gather. It is also important you don’t remain static and that means it’s very important you adjust your tactics.

How to Build and Manage an Effective Marketing Department

The constitution of a business such as Manassas towing company  entails having different units come together and work as one unit. Such applies to having well-developed marketing, finance, sales, administration, IT among other departments. You must also work on your hiring and recruiting to bring to board the best talent. If your team is not well built and managed, you will have a hard time succeeding at bringing in leads and generating good revenue for your company. It is very important to ensure you put a lot of care and attention into building your marketing team. You also need to understand the functions of the marketing department, which include the following;


Developing marketing strategy

One of the most important roles in the marketing department is to develop a marketing strategy. That means you need to create a marketing plan where you review your company’s mission, identify your buyer persona, determine all content initiatives, define your key KPIs, contact competitive analysis and make a budget. Your marketing team might develop a marketing plan be it bi-annually or annually. Additionally, various teams in your marketing department might be tasked with owning a certain aspect of the marketing plan, including social media, content marketing, product launches among others.


Managing your brand

Another core function of the marketing department is to manage your brand. Consider hiring a creative team to create a brand resource guide. This includes coming up with details on aspects such as color, logos to use, written style guide, templates, and other resources. You might also come with a brand infrastructure team that consists of communication designers, graphic designers, web developers, and editors. Your marketing team will be responsible for not just the creative assets of your brand but also your messaging. They will determine how you are going to approach your messaging and other details.

Create campaigns

Besides creating the overall messaging, your marketing team will need to manage ongoing a well as temporary campaigns. A good example of a temporary campaign is a product launch or promoting a certain event. On-going campaigns could be your overall paid social media strategy or SEO strategy. Your company will have both short and long-term campaigns and it is the responsibility of your marketing team to create and manage those, in addition to your overall messaging.


Producing content

Your marketing team will be tasked with producing content for all marketing materials. This will include elements on your website, blog, emails, social media, and other promotional materials. The components could be images, video, animations, among others. Creating these materials takes time, but it is the responsibility of your marketing team to ensure every aspect of the campaign is well taken care of.
The marketing team will also be tasked with formulating SEO strategies for business. The marketing team will need to brainstorm keywords, do enough research and consider all other important points to help write and develop content that is fully optimized for search. Organic traffic is one of the most important traffic sources because of how it is easy to implement. The marketing team will also be tasked with monitoring all social media pages. They will need to come up with a strategy that ensures accounts are well managed.

How to Fix Employees from Leaving Your Organization

Whenever an employee leaves any reputable organization such as Herndon Towing, it can shake up the team’s dynamics. The remaining employees might find themselves scrambling to cover the extra work for weeks or months until a replacement is found. Even that, the onboarding process can take months to come to plan. A lot of managers do not understand or don’t even make efforts to understand the reasons behind employees moving. In most cases, managers have the power and responsibility of correcting and preventing root causes of employee disengagements that lead to people quitting their jobs as well as high turnover rates.

There are many reasons why employees leave their jobs, and there are many things management can do to prevent them from leaving. Let us have a look at some of these reasons;

The job wasn’t what they expected

About 40 percent of American workers quit within six months of starting a new job. In other industries, that number is even higher. Employees decide to quit because they didn’t realize what the job would be like. Probably they didn’t fully understand the expectations for the job. Perhaps, they were misled by the hiring manager. To decrease the chances a hew hire will quit within the first six months, be sure to give all candidates a realistic preview of what the job would be like. Hiring managers should ask applicants on they would react faced with different situations, to be sure they hire people who are adaptable and can cope.

Lack of coaching

It should come as no surprise that employees want to know how they are doing, and they want to know the same quite often. They want to know where their strengths lie and areas they can improve. They also want to know what they can do to move up the organization’s ladder. Four out of ten workers report feeling actively disengaged when getting little or no feedback at their places of work. Companies that implement regular employee feedback have 15 percent lower turnover rates than companies that don’t. It is encouraged that managers should work on having their employees highly engaged and giving them frequent feedback.

They don’t get along with their boss

This is also another leading reason for high turnover among employees. 50 percent of employees decide to leave an organization just to get away from their boss. There are many reasons why employees fail to get along with their boss. Maybe they don’t feel comfortable bringing up questions and issues. They may also feel like their boss is not the best advocate for their rights. Whatever the reason it is, there should be a good relationship between employees and their bosses. Bosses should try their best during the interview process to ask as many questions as possible and try to get the personality of candidates to see if they would be a match.

Employees would also consider leaving an organization if they don’t see much of an opportunity to advance their careers. The best way to help employees grow is to ensure they are aware of the opportunities before them, that advance career development.







How to Understand Different Types of Intelligence

From psychology, there is always a debate on what intelligence is. Think about the smartest person you know and what makes them smarter than the rest. Being referred or described as intelligent is probably one of the best compliments you can get. You are viewed to be a cut above the rest.

Generally, intelligence is the ability to acquire and apply knowledge and skills to somewhat tricky concepts. There are different types of intelligence, as we are going to see in this guide.

There are two general types of intelligence as described and explained by Cattell-Horn


Fluid intelligence

Fluid intelligence is the general ability to think abstractly, reason critically, identify patterns, and solve problems. It is something that is dependent on one’s native ability and not something that can be obtained through training or education, or even exposure to different environments. It is a type of intelligence used to answer puzzles, riddles, and also come up with strategies to solve particular problems.


Crystallized intelligence

This type of intelligence is the opposite of fluid intelligence. It involves having knowledge and skills that are obtained through education. While fluid intelligence normally remains the same through a person’s life, crystallized intelligence can increase. As you go to school, read books, and be exposed to different environments, your crystallized intelligence increases.


Other psychologists such as Gardner has explained and classified intelligence in different types.

Logical Intelligence

Logical intelligence is one of the most obvious gauges used in determining whether one is intelligent or not. It is based on one’s logical ability to solve mathematical problems. It is based on evaluating inductive and deductive reasoning and calculating the ability to evaluate if someone can think conceptually and abstractly.


Visual-spatial intelligence

Some people can view and visualize the world in three dimensions. Being able to think in 3D involves creating mental imagery, which is the capacity of a person to draw up in their mind an image or picture as a representation of the physical world. They can draw generalization from the limited information available. We also have spatial reasoning or the ability to think about objects in 3D despite having limited information. Then there is image manipulation which is the capacity to view an image and picture how it will look like when tweaked or altered.

Naturalist intelligence

This form of intelligence entails being able to read and understand nature and all the living things on it. Having sensitivity for all living and non-living things making up nature makes you nature smart. You develop high naturalist intelligence if you love nature and enjoy spending time outdoors and you can connect easily with animals.


Interpersonal intelligence

Your emotions also play a key role in your intelligence. There is what we call emotional intelligence. Interpersonal intelligence refers to the ability to sense other people’s feelings as well as reading their motives. You will have above average interpersonal skills if you possess good communication skills both verbal and nonverbal. It is the first thing to notice on a person with high interpersonal intelligence.


Best Ways to Be Constantly Improving

The key to being successful in life is finding ways to be constantly improving. Having high competence will boost your confidence and confidence is akin to high achievers. Every person always desires to be better in what they do. You may want to grow your career, may want to live a healthier lifestyle, get a better shape, among others. You may also be looking forward to being more productive with your time.

There is something you can do to accomplish all those aspirations in your mind. Here are some few and simple things you can do to be constantly improving.

Be a student of life

If you want to improve today, you need to learn something new and seek knowledge and wisdom- it is a key part to be constantly improving. You need to keep seeking new knowledge and inspiration every single day. Read books and visit websites. Engage in conversations with smart people and take up new hobbies. Never stop learning and you will find yourself improving every single day.


Take tiny steps

Small steps may not seem to be taking you anywhere, but small wins have proven time and again to help people accomplish their goals in life. The first step is always the hardest, and once you can make it, other steps become easier. If you are overweight and obese, the first step you need to make is just hitting the gym. It is going to take a lot of work to get to where you would want to be, but don’t relent- just take the first step.


Have a mentor

Mentors are very important in life. Though there are countless ways to keep improving, getting a little help along the way may help to speed up your goals and processes. Think about the people who have influenced your life. It can be a coach, your parents, or friends. If you don’t have these people, make a list of people you respect and those who have achieved something great in their lives. Approach these people and look for ways you can learn from them.

Learn from your shortcomings

We stumble and fall all the time. However, the way we wake up and dust off determines our next course of action. In life, in whatever you want to achieve, you will be faced with lots of challenges and setbacks. Failure sucks, but it is necessary to help you create value in your learning experiences. Stop playing safe and take risks in life. You may fail, but take each failure as a learning lesson and an opportunity to get the best out of yourself. You will soon realize that these failures will lead you to achieve some of the greatest things in life.


Give Thanks

Think of everyone in your life and be grateful to them. Being thankful keeps us humble and gives us a perspective of what others in life are going through. Focus on all good things in your life and express gratitude for them. Additionally, be honest and ethical in your dealings. people who are at their best in improving themselves are always honest all their time.